Privacy Policy - Bradeum

1. Summary of the privacy policy

General Information

The following information contains a general summary of what happens to your personal data when you visit this website. Personal data are defined as all the information with which you personally identify yourself. You can obtain more detailed information on data protection in our privacy policy below.

Data collection on the website

Who collects the data on this website?

The website operator processes all data entered on the website. You can find the operator’s contact information in the Legal Notice of this website.

How is your data collected?

Some of your data are collected when you provide them to us. In this case, it is, for example, data that you have entered in the contact form.

Other data are collected automatically through our computer system, with your prior consent, when you visit the website. These are primarily technical data (for example, your browser, operating system, or the time you visited the website). Such processing takes place automatically when you visit the website.

What do we use these data for?

Some of the data are collected to ensure that the website runs smoothly. Other data may be used to analyse your behaviour as a website user.

What rights do you have over your data?

You have the right to obtain free information at any time about the origin, the recipient and the purpose of your stored personal data. Furthermore, you also have the right to request the amendment or deletion of your data. If you have given your consent to data processing, you can withdraw it at any moment. You also have the right, in certain circumstances, to request that we restrict the processing of your personal data. You also have the right to appeal to the relevant supervisory authority.

You can contact us at any time, using the contact information in the Legal Notice, if you have any other questions regarding personal data.

Analytics and third-party tools

When you visit this website, we may statistically evaluate your browsing behaviour. This is done primarily through analytical tools.

You can find more information about these types of tools in the following privacy statement.

2. Web hosting and content distribution network

External web hosting

This website is hosted by a third-party web hosting service provider. Personal data collected on this website are stored on the web hosting service provider’s server, including, but not limited to, IP addresses, contact requests, metadata and communication data, contract information, contact information, names, website logins and other data generated by a website.

The purpose of using the web hosting provider’s services is to fulfil the agreement with our potential and current customers (Article 6, paragraph 1, letter b of the General Data Protection Regulation) and to provide a secure, fast and efficient service of our online service through a professional provider (Article 6, paragraph 1, letter f of the General Data Protection Regulation).

Our web hosting service provider will only process your data insofar as it is necessary to fulfil its obligations to provide services and will follow our instructions regarding such data.

Information for our web hosting provider:

1 & 1 IONOS Inc.
701 Lee Road, Suite 300
Chesterbrook
PA 19087
USA

3. General and mandatory information

Data protection

The operator of this website takes the protection of your personal data very seriously. We manage your personal data confidentially and in accordance with the legal data protection regulations and this data protection declaration.

Different personal data are collected when you visit this website. Personal data are defined as all the information with which you personally identify yourself. This Privacy Policy indicates what data we collect and for what purpose we use them. It also indicates how and for what purpose they are collected.

We would like to point out that data transmission via the Internet (e.g., in the case of e-mail communications) may be subject to security problems. It is impossible to have complete protection against third-party access.

Note on the responsible party

The party responsible for data processing on this website is:

Bradeum AG
Landstrasse 99
9494 Schaan

Phone: +423 7970957
Email: brade@bradeum.com

The responsible party is the individual or legal person who, individually or jointly with others, determines the purposes and means of personal data processing (for example, names or email, among others).

Data storage duration

Unless a specific storage period has been specified in the Data Protection Statement, we will store your personal data until the purpose for which it was collected is no longer valid. If you justifiably request that your data be deleted or if you withdraw your consent to the processing of your data, these data will be deleted, unless we have other, legally valid reasons for storing your personal data (e.g. data retention periods under tax or commercial law). In the latter case, we will delete the data when these reasons are no longer relevant.

Notice about data transfer in the USA

We use some tools on our website, including tools from USA-based companies. When these tools are active, your personal data may be transferred to these companies’ US servers. We would like to stress that the US is not a safe third country under EU data protection law. US companies are obliged to transfer personal data to the security authorities without you, as the person concerned, being able to take counter legal action. For this reason, we cannot rule out that the US authorities (e.g. the secret services) may process, evaluate and permanently store personal data on US servers for surveillance purposes. We have no influence over these processing activities.

Withdrawing your consent for data processing

Many data processing operations are only possible with your express consent. You can withdraw your previously granted consent at any time. Data processing legitimacy prior to this is not affected by your withdrawal.

Right to object to the collection of data in particular cases and to direct marketing (Article 21 GDPR)

IF THE DATA ARE PROCESSED UNDER ARTICLE 6 PARAGRAPH 1 LETTERS E OR F OF THE GDPR, YOU HAVE THE RIGHT TO OPPOSE THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR ANY REASON RELATED TO YOUR INDIVIDUAL SITUATION. THIS ALSO APPLIES TO PROFILING, WHICH IS BASED ON THESE PROVISIONS. THE RELEVANT LEGAL BASIS ON WHICH THE PROCESSING IS BASED CAN BE FOUND IN THIS DATA PROTECTION DECLARATION. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA, UNLESS WE CAN PROVIDE COMPELLING REASONS FOR THE PROCESSING OF SUCH DATA, WHICH WOULD TAKE PRECEDENCE OVER YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING IS INTENDED TO ASSERT, EXERCISE OR DEFEND YOUR LEGITIMATE RIGHTS (OBJECTION UNDER ARTICLE 21, PARAGRAPH 1 OF THE GDPR).

IF YOUR DATA ARE PROCESSED FOR THE PURPOSE OF DIRECT MARKETING , YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA INTENDED TO BE USED FOR THE PLACEMENT OF SUCH ADVERTISING. THIS ALSO APPLIES TO PROFILING PROVIDED THAT IT IS RELATED TO DIRECT MARKETING . IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT MARKETING PURPOSES. (OBJECTION UNDER ARTICLE 21, PARAGRAPH 2 OF THE GDPR).

Right of appeal to the relevant supervisory authority

In the event of a GDPR breach, the party concerned has the right to appeal to a supervisory authority, specifically in the Member State in which you are normally a resident, where you work, or where the breach occurred. The right of appeal is without prejudice from any other administrative or judicial appeals.

Right to data portability

You have the right to have the data that we process automatically with your consent or in compliance with a contract, delivered to you or to third parties in a standard, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done to the extent technically possible.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send us as a user of the site. You will be able to recognise when a connection is encrypted, if “https: //” instead of “http: //” appears in the browser bar, and if the padlock symbol appears to the left of the web address.

If SSL or TLS encryption is activated, the data you provide us cannot be read by third parties.

Information, deletion and correction

Within the framework of the applicable legal provisions, you have the right, at any time, to obtain free information about the personal data stored, about the origin of the data, the recipients and the purpose of the processing, and if necessary, the right to correct, block or delete these data. You can contact us at any time, using the contact information in the Legal Notice, if you have any other questions regarding personal data.

Right to restrict data processing

You have the right to request that we restrict the processing of your personal data. You can contact us about this at any time using the contact information in the Legal Notice. You have the right to restrict data processing in the following cases:

If you dispute the veracity of the personal data we store. We normally need time to verify this. When we are carrying out these checks, you have the right to request that the processing of personal data be restricted.
If personal data processing has been done illegally, you may request that the processing be limited rather than deleted.
If we no longer need your personal data, but you do need it to exercise, defend or enforce legal claims, you have the right to request that we limit the processing of personal data rather than delete it.
If you have filed an objection under article 21, paragraph 1 of the GDPR, we must find a middle ground of our interests. As long as it is not clear which interests take precedence, you have the right to request that the processing of your personal data be restricted.
If you have restricted personal data processing, they can only be processed (regardless of their storage) with your consent or for the purpose of asserting, exercising or defending legal claims; to protect the rights of another natural or legal person; or for reasons of wide public interest of the European Union or a member state.

Objection to advertising emails

In accordance with the obligations expressed in the Legal Notice, we prohibit using the contact details you have provided to send you advertising and information material that you have not expressly requested. The website operators expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, through, for example, spam emails or spam.

4. Data collection on the website

Cookies

We use cookies on our website. Cookies are small text files and do not cause any damage to your device. These are stored temporarily during the visit (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted when you leave the website. Permanent cookies are stored on your device until you delete them yourself or until your browser automatically deletes them.

Third-party cookies may also be stored on your device when visiting our website (third-party cookies). This allows both us and you to use certain third-party services (for example, cookies to process payment services).

Cookies have various functions. Some cookies are necessary for the technical operation of the site, since certain website functionalities would not work without them (e.g., shopping basket or video display). Other cookies are used to monitor user behaviour or to display advertising.

The cookies required for the electronic communication process (necessary cookies) or to provide you with those requested functionalities (functional cookies , e.g. for the shopping basket function) or for website optimisation (e.g. cookies for measuring the website’s audience) are stored in accordance with article 6, paragraph 1, letter f of the GDPR, unless another legal basis is given. The website operator has a legitimate interest in storing cookies in order to provide you with a technically error-free and optimised service. If we have requested your consent to store cookies, this storage will be based exclusively on that consent (article 6 paragraph 1 letter of the GDPR). In addition, you can withdraw your consent at any time.

You can change your browser settings so that you receive information on cookie settings and only allow them in specific cases. You may also refuse cookies for specific or general purposes, and activate the automatic deletion of cookies when you close your browser. If you disable cookies, you may limit website functionality.

In accordance with this data protection declaration, we will inform you if cookies are to be used by third parties or for analysis purposes and, if necessary, request your consent.

Borlabs cookie consent

Our website uses Borlabs cookie consent technology to obtain your consent to store certain cookies in your browser and to record this consent in accordance with data protection. The provider of this technology is Borlabs – Benjamin A. Bornschein, Georg-Wilhelm-Str. 17, 21107 Hamburg (hereinafter Borlabs).

If you visit our website, a Borlabs cookie will be stored in your browser, which will save your consent or the revocation of that consent. This information is not shared with Borlabs.

The data collected is stored until you ask us to delete it, until Borlabs’ cookies are automatically deleted, or until the storage purpose is met. Mandatory legal provisions, in particular storage periods, are not affected. For more information on Borlabs data processing, visit https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/

Borlabs cookie technology is used to obtain the legally required consent for the use of cookies. The legal basis for this is article 6, paragraph 1, sentence 1, letter c of the GDPR.

Web server log files

The website provider automatically collects and stores information in so-called server log files, which your browser automatically transfers to us. Namely:

Browser type and browser version
Operating system used
Referring URL
Name of access computer
Time of the server request
These data are not merged with other data sources.

These data are recorded in accordance with article 6, paragraph 1, letter f of the GDPR. The website operator has a legitimate interest in providing a technically error-free and optimised website. To do this, we must record the server log files.

Contact form

If you send us an enquiry via the contact form, the data you enter in the form, including contact details, will be stored by us for the purpose of processing the enquiry and in case you have any further questions. We will not pass on this data without your consent.

The processing of your data is carried out in accordance with article 6, paragraph 1, letter b of the GDPR, if your request is related to contract fulfillment or if it is necessary for pre-contractual measure applications. In all other instances, we process your data pursuant to our legitimate interest in dealing with your enquiries (Article 6, paragraph 1, letter f of the GDPR) or pursuant to your consent (Article 6, paragraph 1, letter a of the GDPR), provided that such consent has been requested.

We will continue to store the data you have entered via the contact form until you ask us to delete it, until you withdraw your permission to store it or until the purpose of data storage is met (e.g. when we have processed your enquiry). Mandatory legal provisions, in particular storage periods, are not affected.

Consultations by email, phone or fax

If you contact us by e-mail, phone or fax, we will store and process any personal data necessary to process your enquiry, such as your name and your enquiry. We will not pass on this data without your consent.

5. Analytics and advertising tools

Google Analytics

This website uses Google Analytics (web analytics service) functions. The provider of this service is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics allows the website operator to analyse website user behaviour. This enables the website operator to collect various data regarding the use of the site, such as visits to the various pages, the duration of the visit, the operating system used, as well as user origin. Where appropriate, Google may group this data into a profile that is assigned to the corresponding user or device.

Google Analytics uses tools that allow user recognition for the purpose of analysing user behaviour (e.g. cookies or device fingerprints). The data collected by Google regarding the use of this website is transferred to a Google server in the USA. And stored there.

The use of these analytical tools is carried out in accordance with article 6, paragraph 1, letter f of the GDPR. The website operator has a legitimate interest in analysing user behaviour to optimise both its website and its advertising. If we have requested your consent (e.g. consent to the storage of cookies), processing is carried out exclusively in accordance with Article 6, paragraph 1, letter a of the GDPR. You can withdraw your consent at any time.

The transmission of data to the USA is carried out as specified in the standard contractual clauses established by the European Commission. You can find more information here: https://privacy.google.com/businesses/controllerterms/mccs/.

IP Anonymisation

The IP anonymisation feature has been activated on this website. As a result, your Google IP address will appear truncated in the Member States of the European Union or in other states that are signatories to the European Economic Area Agreement, before being sent to the United States. Your full IP address will only be transferred to a Google server in the USA in exceptional cases. This IP address will be shortened there. On behalf of this website’s operator, Google will use this information to evaluate website usage, to compile reports on website activity and to provide other services to website users regarding website and Internet usage. The IP address transferred by your browser within Google Analytics is not integrated with other Google data.

Browser plug-in

You can prevent Google from collecting and processing your information by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

For more information on how Google Analytics manages user data, you can consult Google’s privacy policy at: https://support.google.com/analytics/answer/6004245?hl=de.

Query processing

We have signed a contract with Google on query processing and we also comply with the strict requirements of the German data protection authorities when using Google Analytics.

Data storage duration

User and page activity data stored on Google that is linked to cookies, user IDs, or advertising IDs (for example, DoubleClick cookies , Android advertising IDs) will be anonymised or deleted after 14 months. You can find more information on this at the following link: https://support.google.com/analytics/answer/7667196?hl=de